"A researcher can get insights. It takes an artist to turn those insights into emotion. Which is what James did with the logo treatment, the soon-to-be-released website, and more. He made Brands Investors Love friendly.... He made the brand feel like someone you can trust. Someone who knows what they're doing, but doesn't flaunt it. Someone who helps."Marc Stoiber, Chief Executive Officer,
BRANDS INVESTORS LOVE
When you’re building a brand that has been created to build success in other brands, the best thing you can do is get out of the way.
So we created a marque that was quietly confident, elegant and clean, to both inform and reassure that when you trust your brand to BIL it is in the safest hands.
We then developed a range of digital assets that further underpinned this confidence.
