DRINK WEIRD
When you’re creating a campaign for a brand called Drink Weird, you’d better not be predictable.
Designed to be the antithesis of the usual adrenaline junkie/skateboard culture/weed infused advertising that typifies the category, this campaign hypes up the most mundane of challenges – and asks DO YOU HAVE WHAT IT TAKES TO DRINK WEIRD?”
Well do you? DO YOU??
This campaign was ultimately too weird for the client. Weird eh?
