Vestarado Premium Cigars
VESTARADO PREMIUM CIGARS
Traditionally, men smoke cigars. At the club. On the golf course. After dinner.
Until now.
A Vestarado Cigar is “I don’t give a fuck what you think” wrapped up in a fine, perfectly rolled package.
For women like you.
Vestarado Premium Cigars. From legendary musician Billy F Gibbons.
I'm Dead You're Welcome
LAUNCH CAMPAIGN
Launch campaign for the new comedy movie taking the festivals by storm. Assets created: film titles, keyart, promo, social assets, website and YouTube channel.
Movie Synopsis:
Five close friends. One dies.
And at his funeral come a series of shattering revelations – and legacies – that have far reaching consequences.
TEASER
PROMO
KEYART
WILD POSTINGS
Nunu Chocolates
NUNU CHOCOLATES
Simply Said: We think about everything. You think wow.
The Campaign
Big ideas, simply put. At the heart of this campaign is a bold confidence that highlights Nunu’s credentials as chocolatiers: art and science, history and innovation, serious and fun. It’s these tensions that are the heart of both the brand and the creative.
Tagline
CHOCOLATE. THE NU WAY
THE NU PLACE
Not a chocolate shop, but a retail experience where customers can watch chocolate being made in a sustainable, chocolate centered cafe.
Holy Molé
Hole Mole
Campaign for the launch of the comedy feature starring Tim Roth, Cristo Fernández and Martha Higareda.
Movie Synopsis:
A cantankerous, self-centered LA food critic is kidnapped and taken to Mexico, where he’s forced to write a review for what he thinks is a cartel-owned restaurant, only to realize he’s been duped by his naive young captor, whom he must now help to stay alive when the real bad guys show up and try to take over the business.
KEYART
Tease
Sales
Sales
PROMO GIVEAWAY
To accompany the launch we created bespoke branded jars of Molé sauce with labels filled with cues from the film.
Drink Weird
DRINK WEIRD
No “adrenaline junkie” garbage. No embarrassing co-opting of youth culture for brand exploitation.
Just the opposite in fact.
Let’s hype up the most mundane challenges – and ask, “DO YOU HAVE WHAT IT TAKES TO DRINK WEIRD?”
Well do you? DO YOU??
(This campaign was ultimately too weird for the client. Weird eh?)
The Last Rider
THE LAST RIDER
3 Movie posters for the theatrical documentary directed by Alex Holmes.
Movie Synopsis:
The incredible story of one of the greatest cycling races in history, the 1989 Tour De France, and how American Greg LeMond faced down betrayal, childhood sexual abuse and death completing one of the most inspiring comebacks ever.
TEASER
KEYART
Telluride Film Festival
General Release
In situ
Nu-efoil
THE BRIEF
NueFoil, a cutting-edge start-up focused on transforming the world of boarding, approached us to create their branding and design the skins for their innovative new range of e-foil boards.
Our proposal: to craft designs unlike anything seen on the water before – dynamic, vibrant, and polished. That say to the world ‘we’re here. Come have fun.’
From the brief:
We are democratizing the most fun, but previously elitist, water sport in the world. Blowing it wide open for everyone. And doing it with a sense of style and grooviness the others would never dare.
BRAND IDENTITY
For the brand identity we developed the ‘Nu’ as a single element – reflecting both a wave and the board shape.
We also wanted to subtly separate ‘Nu’ to give clarity to the ‘efoil’ product descriptor.
Finally it was important to keep the logo simple as we knew that we’d be applying it to the wildly varying graphics on the boards themselves. A graphic constant in a world of the unexpected.
BOARDS
Proposal: To create a range of boards designs that are fresh, dynamic and collectible. New boards would be introduced on a regular basis.
Brands Investors Love
"A researcher can get insights. It takes an artist to turn those insights into emotion. Which is what James did with the logo treatment, the soon-to-be-released website, and more. He made Brands Investors Love friendly.... He made the brand feel like someone you can trust. Someone who knows what they're doing, but doesn't flaunt it. Someone who helps."Marc Stoiber, Chief Executive Officer,
BRANDS INVESTORS LOVE
When you’re building a brand that has been created to build success in other brands, the best thing you can do is get out of the way.
So we created a marque that was quietly confident, elegant and clean, to both inform and reassure that when you trust your brand to BIL it is in the safest hands.
We then developed a range of digital assets that further underpinned this confidence.
SOCIAL
We developed a series of posts to run in traditionally boring sites (LinkedIn) designed to confront and challenge entrepreneurs…
Filmed For IMAX
FILMED FOR IMAX PROMO
It’s not every day you pour your heart and soul into an epic promo for a major brand and then can’t show it!
But such is life. Instead we’ll just have to rely on the kind words from our client’s Linkedin post to help paint a picture:
"Because of the confidentiality of the content, I can’t show the 4-minute film we developed with Decadent, nor the culmination of the efforts of their editors, designers and producers.What I can tell you is that James and the Decadent team are great humans who delivered a rather lovely film for us that brought joy to those lucky enough to be able to see it!"
Kjetil Njoten, Global Head of Creative, IMAX
MORE ABOUT THE FILM
The biggest screen with biggest movies needs a big promo.
Targeted at major studios, and extolling the many virtues of the Filmed For IMAX (FFI) program, this promo is designed to show how Filmed For IMAX is key to the success of the biggest theatrical blockbusters.
It will be screened exclusively in IMAX theaters.